The deal, in plain words.

What this is

STYLEMOI photographs your clothes, describes them, and builds outfits from what you already own. Using it means you accept what is on this page.

It is early. Features arrive, change and sometimes go away again. Parts of it are marked as plans on the home page, and those are not promises of a date.

Who we are

STYLEMOI is made and run from Beirut, by the people whose closets it was built for first.

Everything reaches us at one address, and a person answers it: brands@stylemoi.uk. No ticket number, no queue.

Our company registration is not finished. When it is, this page will name the company and the law that applies. We would rather leave that blank for a few weeks than print a name that does not exist yet.

Your account

One account, yours. Keep the password to yourself, and tell us if you think somebody else has it.

You must be 13 or over to open an account, or older where the country you are in says so. You must be 18 or over to use Moi, which draws looks on a photograph of you, and we ask you to confirm that before your first photograph there.

Give us an email address that reaches you. It is the only way we can get you back in.

Your photographs stay yours

You own what you upload. Nothing on this page changes that.

You give us permission to do one thing with it: run the service for you. That means storing your photographs, sending them to the AI companies named on the privacy page to be described, cutting pieces out of them, and making the smaller copies your closet shows.

That permission ends when you delete the photograph, or ask us to delete your account. We do not show your photographs to other people who use STYLEMOI, we do not sell them, and they are not used to train anybody's models. If we ever want to use one for anything else, we will ask you, and no is a complete answer.

Only upload photographs you are entitled to upload. Your clothes are yours to photograph. Other people are not.

What the app is and is not

It makes suggestions. It is often right and sometimes wrong, it can misread a garment, and it does not know what happened to you yesterday. You are the one getting dressed, and the decision is yours.

Nothing it says is professional advice of any kind. The weather it shows comes from somebody else and can be wrong too.

When it is unsure about a piece it says so and asks you, rather than guessing quietly. That is the design, not a fault.

What you must not do

Do not upload anything unlawful, or anything of somebody who has not agreed to it.

Do not try to break in, read other people's closets, or get around the limits on how much you can use the AI in a day. Those limits exist because each answer costs real money.

Do not resell the service, scrape it, or run it through another product as if it were your own.

If somebody does these things we will close their account. For anything that costs us money or puts other people's data at risk, we will do it without warning.

Money

Nothing is charged today. Your closet is free, however many pieces you own, and cataloguing what you already have stays free.

There will be a paid tier for the parts that feel like a stylist. The prices we plan are on the home page. If you are here before that starts, you keep the price you were shown.

If a price ever changes for you, you will be told before it happens, not after.

Stopping

You can leave whenever you like. Write to us and we will delete your account, your photographs and everything made from them that week, and reply to confirm. You do not need to give a reason.

We can close an account that is breaking the rules above. If we do, you can still ask for your data.

We may also stop offering the service, or part of it. If that happens you will be told with enough notice to get your things out.

When it breaks

It will sometimes. This is a beta, run cheaply, and it depends on other companies' services. There is no promise that it is available at any particular moment, and there is no refund of something that costs nothing.

We keep your photographs carefully and say exactly where they sit on the privacy page, but you should not treat STYLEMOI as the only copy of a photograph you care about.

To the extent the law allows, we are not liable for what follows from using the app, including an outfit you regret. Nothing here removes a right you have that cannot be signed away.

If something goes wrong between us

Write to brands@stylemoi.uk first. Almost everything is a misunderstanding that one reply fixes, and you will get a real one.

Until our company registration is finished this page names no court and no country's law, for the same reason it names no company. That changes the week it is done.

Changes to this page

When the app starts doing something this page does not cover, this page changes first, and the date below changes with it.

If a change actually affects you, such as a price or what we may do with your photographs, we will tell you rather than leaving you to notice.