In plain words.

What we collect

If you join the waitlist: your email address, and your answer to the one question we ask about what you struggle to dress for.

If you open an account: your email address and a password. The password is kept by our sign-in service in a form nobody can read back, including us.

If you sign in with Google or Apple: your email address, which they pass to us, and no password, because they do the signing in. Apple can give you a private address that forwards to your real one, and if you pick that, the forwarding address is all we ever see.

Your wardrobe: the photographs you add, a smaller copy of each for the closet, and a description of each piece, such as what it is, its colors and the brand when a label shows it. When one photograph holds several pieces, each piece is cut out of it and kept as a photograph of its own, with a note of where in the photograph it was. Nothing in it is redrawn. The whole photograph is kept with them until the last piece cut from it is removed. When you change a description, or confirm one when the app asks, we keep what it said and what you told us.

If you use Moi: one photograph of you, and the looks drawn on it. There is more on that below.

Your choices: which stylist's look you picked and what it was for, the outfits you pick and the days you tell us you wore them, the sports you do, and whether you prefer photographs or drawings.

Roughly where you are, for the weather. There is more on that below.

How you use the app: which features you use and when. We use this to run the service, keep to fair-use limits and plan our costs.

We do not ask for your name or anything else. Before your first photograph in Moi, we ask you to confirm you are 18 or over.

Why we have it

To show you your closet and dress you from it. That is the whole service.

Your picks teach the app your taste. Knowing when you last wore a piece is what stops it offering you the same shirt two mornings running. Your corrections teach it to describe clothes better. Your photographs are never shown to other people who use STYLEMOI, and never used to describe anyone else's clothes unless you say yes.

The waitlist is how we write to you when the Beirut beta opens, and the answers to its one question decide what we build first.

Location

Today's outfit depends on today's weather, so the app needs to know roughly where you are.

By default it uses the city your internet connection points to. Our host, Vercel, reads it from your connection on each visit. We use it to look up the forecast and keep nothing.

If you tap Use my location, your phone asks your permission first. Your position is rounded to about a kilometer on your phone before it is sent, used to look up the forecast, and not kept.

The forecast comes from Open-Meteo. The request comes from our server, so Open-Meteo sees only the rounded position, never who you are.

You can say no, or change your mind later in your phone's settings. The weather buttons always work without it.

Photographs of you

Moi draws looks from your closet on a photograph of you. It is the most personal thing the app holds, so it is kept apart from your closet, in a private store that only you can open.

When you ask for looks, your photograph and the photographs of the pieces in each look are sent to OpenAI, which draws them, with a short written brief: what each piece is, what the look is for, and what the stylist said about it. OpenAI says it keeps what it is sent for up to 30 days, to check for misuse, unless the law requires it to keep it longer, and that it does not use it to train its models.

When you change a piece of a look, the look already drawn of you and the photograph of the new piece are sent to OpenAI in the same way, and it draws that look again with the new piece in its place.

We ask it to change only your clothes: never your face, your body or your shape. Every look is labeled as drawn by AI. If one ever changes how you look, tell us.

Your photograph and your looks are never shown to anyone else, and never used for anything except drawing your own looks.

You must be 18 or over to use Moi. You can delete your photograph on the Moi page at any time, and all your looks go with it.

Who else sees it

Supabase keeps the accounts, the photographs and the closets, in London.

Anthropic's Claude reads each photograph, or each piece cut from one, to describe the piece, and writes what the two stylists say. It sees the photographs and descriptions it is sent, and Anthropic's commercial terms do not allow it to train its models on them.

OpenAI looks at each photograph you add to your closet to find where each piece is in it, so that several pieces in one photograph can each become a piece of their own, and so that the smaller copy in your closet shows the whole piece. Photographs already in your closet are looked at once in the same way, while you have the app open, to remake their smaller copies. It is sent a copy of the photograph, made smaller if it is large, without the details your camera stores in the file, such as where it was taken. It sends back where each piece is and a few words about what each one is. We keep where each piece is, and not the words. OpenAI says it keeps what it is sent for up to 30 days, to check for misuse, unless the law requires it to keep it longer, and that it does not use it to train its models.

OpenAI also draws the looks in Moi, as above.

Vercel hosts the site and runs the app, in London. Resend sends our emails, including sign-in links. Replies arrive in a Google Workspace inbox. Open-Meteo provides the weather, as above.

If you sign in with Google or Apple, they know you signed in to STYLEMOI, and they tell us your email address and nothing else.

Each of them can see the data passing through their own service. Nobody else. We do not sell your data, share it with advertisers, or pass it to brands.

How long we keep it

Your account, your photographs and everything made from them stay until you ask us to delete them.

Your photograph of you, and the looks drawn on it, stay until you delete them on the Moi page, or ask us to.

A waitlist sign up stays until you ask us to remove it, or until the beta opens and you tell us you are not interested.

How to be removed

Write to brands@stylemoi.uk and ask. We will delete your account, your photographs and everything made from them, or your waitlist sign up, that week, and reply to confirm. You do not need to give a reason.

You can also ask what we hold about you, or ask us to correct it. Under UK and EU data protection law those are your rights, and we will answer within a month.

Visits to this site

We count how many people visit and which pages they read. This uses no cookies and identifies nobody. We cannot tell who you are from it, and neither can we tell that two visits came from the same person.

We do not track you across other websites.

What stays on your device

If you have an account, a cookie keeps you signed in. The app cannot work without it, and signing out removes it. If you choose the app's language, or open it from the French or Arabic pages, another cookie remembers that language for a year, and holds nothing else.

If you switch the site between Him and Her, your choice is saved in your own browser so the page remembers it next time. It never reaches us.

While you add a photograph, a short list of the steps it went through is saved in your browser, so a failed upload can show where it stopped. It never reaches us either. Sometimes a photograph cannot be deleted straight away: you removed it, or its upload stopped partway, and the connection dropped. Your browser then keeps a note of where it is stored, under your account, and tries again to delete it the next time you open your closet. The note is only the file's place in our storage, and it never reaches us. If the note is cleared first, the photograph stays in your private folder until we find it with a check we run by hand. Clearing your browser data removes all of this, and signs you out.